Aggressive Door to Door Home Alarm Sales

We may earn money or products from the companies mentioned in this post.

In an industry that should be fostering a good feeling of safety and security this industry is not only falling short but the doorknockers (mobile salesmen) are giving the alarm industry bad name across the entire country. The aggressive and shady tactics are stacking up complaints in record numbers. It has become commonplace for doorknockers to use overly aggressive sales tactics, fraudulent and deceptive sales practices even to the point stealing customers from other alarm companies.

I am of the belief that every customer is open game for another company to come in and make a better offer. Once a home owner has a monitoring contract with one Alarm Company this does not make the customer owned for life. It does not entitle anyone to use deceptive practices to sell a home security alarm. If an alarm company becomes complacent with the customer base that they have with no effort to keep the customers then that customer is fair game.

Why are Home Security Sales People so aggressive?

The home security industry is an extremely lucrative industry due to the recurring monthly income that it generates. You see when an alarm company makes a sale the alarm system is usually monitored by a central station. This monitoring can cost anywhere from $15.00 to $50.00 per month. The cost to the alarm companies is substantially lower which allows for a huge monthly profit. As long as you keep the contract the home security company makes profit for years from a onetime installation. Since the potential profits are so high and the installation of a modern alarm system is relatively easy it adds up to a very aggressive market.

How Can You Protect Yourself?

1. Never sign a contract on the first visit. Call at least 3 Home Security Alarm companies before selecting a company. Make sure that the company’s employees have the necessary certifications.

2. Check with the Better Business Bureau and see if there is a listing for the prospective company.

3. Once you have narrowed down potential candidates check with your state department of consumer affairs and make sure that the company is licensed. States have different requirements so you will need to check for your state.

4. Compares systems and pricing between companies. Make sure that you have a list of equipment and the model of the equipment so you can compare apples to apples. Make sure that you know the installation charges if any for all of the equipment. Some companies make up for losses on the initial installation by charging higher amounts for future upgrades and service.

5. Make sure that you receive a written estimate for all equipment and charges. Make sure that all monthly charges for monitoring are included. Door knockers can be notorious for being very vague about total pricing and equipment that will be installed.

6. Your door knocker will most likely mention that you can receive up to 20% discount off your home owners insurance. That is a high estimate. Make sure you make a call to your insurance agent and confirm the actual amount.

There are additional questions that you should have answered before you sign on the dotted line:

  • Find out the length of the monitoring contract
  • What recourse do you have if you are not satisfied with the services provided?
  • Can you cancel the contract
  • Make sure that you fully understand the operation of your system before the installer leaves.
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